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Writer's pictureMark Lafond, RA

Global Sentiments Towards AI: A Mixed Response to AI-Powered Products and Services

Updated: Oct 23

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Artificial Intelligence (AI) has become a pervasive force across industries and societies, offering tremendous promise but also evoking significant apprehension. AI-powered products and services are revolutionizing everything from healthcare to finance, but opinions on these innovations are far from uniform. Data from a 2023 Ipsos survey, highlighted in a compelling graphic by Julie R. Peasley on Visual Capitalist, shows a range of feelings about AI across 31 countries, with 54% of people expressing excitement and 52% indicating nervousness. This article delves into global perceptions of AI, revealing how these viewpoints differ between regions and why this divergence matters.


Global Excitement and Nervousness: A Snapshot of AI Sentiment

According to the Ipsos survey conducted between May 26 and June 9, 2023, the global population is evenly split in its anticipation of AI's role in the future. A total of 54% of respondents expressed some level of excitement about AI-powered products and services, while 52% conveyed nervousness. This simultaneous enthusiasm and fear are telling indicators of how AI is perceived: as both a potential benefit and a disruptive force.

The division of sentiment is even more pronounced when broken down by country.


Interestingly, regions such as Asia and South America are most enthusiastic about AI, with the highest levels of excitement coming from Thailand (80%) and South Korea (76%). In contrast, countries like Sweden and Australia display the most anxiety, with 69% of Australians and 63% of Swedes expressing significant concern.


A Closer Look at Country-Specific Feelings

A striking observation from the Ipsos survey is how countries in Asia and South America demonstrate high excitement for AI-powered products and services. These countries, which include Thailand, South Korea, and Indonesia, are rapidly integrating AI into various aspects of life, from business processes to everyday consumer applications. Thailand, leading the charge with 80% of its population excited about AI, also presents a paradox. While 80% of Thais believe AI will improve their jobs, 57% are concerned that it could also replace them. This duality—hope and fear—reflects the broader uncertainty surrounding AI's impact on employment and job security across many nations.


Conversely, the Western nations such as Australia (40%), the United States (36%), and Canada (37%) display markedly lower levels of excitement, while expressing much higher levels of nervousness. In Australia, for instance, 69% of respondents were nervous about AI’s increasing role in their lives. Australians, in particular, are skeptical about AI’s ability to provide more benefits than drawbacks, raising concerns about AI bias, privacy violations, and the replacement of human jobs.


Europe also presents mixed reactions. In Germany, for example, 43% of respondents expressed excitement, while 46% were nervous. Similar sentiments are seen across other European countries like France (36% excited, 52% nervous), the United Kingdom (42% excited, 65% nervous), and Belgium (35% excited, 50% nervous). As AI increasingly integrates into European economies and industries, it is evident that skepticism remains high, with concerns about data privacy, job automation, and potential misuse of AI technologies.


AI Sentiment and Knowledge Correlation

One key factor influencing these diverse attitudes is knowledge about AI itself. The Ipsos data reveals a correlation between self-assessed knowledge of AI and a country's overall feelings towards it. Countries with higher levels of perceived knowledge about AI, such as South Korea and Thailand, tend to show greater excitement. In these nations, AI is perceived as a tool for progress, potentially boosting economic growth, improving job performance, and enhancing the quality of life.


On the other hand, in countries like Australia, where knowledge about AI products and services is reportedly lower, nervousness prevails. The fear of the unknown, coupled with concerns about the ethical and social implications of AI, likely contributes to this apprehension. Countries where AI literacy is lower may perceive AI as a threat to existing societal structures, exacerbating anxieties over job losses, surveillance, and the erosion of privacy rights.


What Might Be Driving These Regional Differences?

Several factors could be driving these regional differences in AI sentiment. One significant consideration is the level of urbanization and education among respondents. The Ipsos survey acknowledges that samples in countries like Brazil, Chile, and Indonesia are more urban, educated, and affluent than the general population. These demographics are more likely to engage with AI technologies in their daily lives, either through their workplaces or personal devices, and may thus have a more favorable view of AI.


Economic conditions also play a pivotal role. In emerging economies such as Thailand, Indonesia, and Mexico, AI is seen as a catalyst for economic growth and modernization. Many of these nations are embracing AI to leapfrog developmental challenges, with governments actively promoting AI as a way to boost productivity, innovation, and global competitiveness. In these contexts, AI is associated with economic opportunity, leading to higher levels of excitement.


On the other hand, in more developed economies like the United States, Canada, and parts of Europe, where job markets are already mature, the focus shifts towards AI's potential to disrupt existing industries. In these countries, the primary fear is not a lack of economic opportunity but the risk that AI will automate jobs, leading to widespread unemployment. This concern is reflected in the Ipsos data, where nations with established economies express higher levels of nervousness.


The Role of AI in the Future of Work

One of the most significant concerns surrounding AI is its impact on the future of work. The Ipsos survey shows that, globally, there is an increasing awareness of AI's potential to disrupt traditional employment. For example, in Thailand, while 80% of respondents are excited about AI, 57% are concerned that it will replace their jobs. This is a common theme in several countries, particularly in those with high levels of excitement about AI.


In regions like Asia and South America, where the adoption of AI technologies is accelerating, the excitement is tempered by an underlying fear that automation could lead to job displacement. According to research from the 2024 AI Index Report by Stanford University, AI has demonstrated the ability to improve worker productivity and output quality, especially in low-skill jobs. However, the report also cautions that without proper oversight, the widespread use of AI could exacerbate inequalities, particularly in labor markets.


In contrast, in more developed economies such as Australia and the United States, nervousness stems from concerns about privacy, ethics, and AI bias. These nations are more likely to see AI through a critical lens, with an emphasis on its potential downsides, such as surveillance, data privacy breaches, and the amplification of existing social biases.


AI in Science and Medicine: A New Frontier

While much of the global discourse on AI centers on its potential to disrupt the workforce, the 2024 AI Index Report reveals another vital dimension: AI’s impact on science and medicine. AI is already revolutionizing scientific research and discovery, with applications ranging from drug development to medical diagnostics. In 2023, for example, AI-driven innovations such as AlphaDev have improved algorithmic efficiency, while GNoME has facilitated material discovery in ways previously unimaginable.


This trend toward AI-powered scientific discovery is likely to have far-reaching implications for global sentiment. As AI continues to make breakthroughs in medicine and science, it could shift public opinion toward viewing AI as a force for good, rather than merely a tool for automation. The growing prominence of AI in these fields also highlights the need for responsible AI governance, as outlined in the 2024 AI Index Report. Without standardized evaluations and oversight, the risk of misuse or unintended consequences could dampen the excitement surrounding AI's potential.


Conclusion

Globally, the feelings toward AI are diverse and complex. While countries in Asia and South America are enthusiastic about the promise of AI, Western nations such as the United States, Australia, and parts of Europe are more cautious, expressing greater nervousness. This divergence is shaped by factors such as knowledge of AI, economic conditions, and concerns over job displacement and privacy.


As AI continues to evolve, its impact on society will only become more pronounced. Whether AI is embraced as a tool for progress or feared as a disruptive force will depend largely on how well its benefits and risks are communicated, understood, and managed. Ultimately, fostering a balanced global discourse on AI will be crucial to harnessing its potential while mitigating its risks.


Citations

  1. Nestor Maslej, Loredana Fattorini, Raymond Perrault, et al., The AI Index 2024 Annual Report, AI Index Steering Committee, Institute for Human-Centered AI, Stanford University, April 2024.

  2. Ipsos, “Global Views on AI,” Ipsos Survey, 2023.

  3. Julie R. Peasley, Visual Capitalist, 2023.


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